During 2015 we partnered with top electrical hair appliance brand Carmen to launch its new range of premium products with British television personality and beauty entrepreneur, Samantha Faiers.
As lead creative agency, we played a vital role in the launch of the range over the busy festive season with an end-to-end marketing campaign. This encompassed new branding, lifestyle photography, a website creative and 30-second promotional teaser video, which reached audiences through national and regional exposure across the UK.
Utilising our in-depth understanding of trends, colour and materials we not only developed branding, packaging and imagery but also helped to develop the product design. From an initial launch of four products this successful range has now grown to over ten unique lines all imbuing the confident style of Samantha Faiers.