Urban Bistro Brand Development

Wrights Food Group

Project Includes: Branding // Photography // CGI // Video // Web Development

A new venture from Wrights Food Group, Urban Bistro aims to redefine the vending experience. Offering a cost-effective alternative to a manned cafeteria, Urban Bistro combines a range of delicious fresh food and the nation’s favourite brands within one complete vending solution.

During a development period of 12 months, we not only produced all marketing collateral for the brand launch but also created the brand from scratch, beginning with the name generation. Targeting offices, factories, retail and leisure facilities, the brand image had to cite fast food in a city environment, whilst also sitting comfortably as part of the Wrights Food Group brand portfolio.

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To aid sales of the service prior to launch, CG imagery was produced to illustrate the complete vending set-up within a busy canteen scenario. This was utilised across printed material, website and digital marketing. A promotional video followed, demonstrating the vending systems in use.

Within a month of launch, Wrights had secured a number of large contracts locally and are now looking to roll out the service nationwide.